Cetra Ruddy

A New Beast on Broad

Warning: An architecturally offensive rendering, lacking any sense of scale, proportion or rhythm has been released to Chinese investors in order to drum up capital for imminent construction. This wildly strange building, A New Beast on Broad, may soon rise in Manhattan’s Financial District.

45-broad-bottom

(A New Beast on Broad at 45 Broad Street, New York. Image by TRD & Cetra Ruddy. 2016)

Odd proportions; From its chunky base, to its narrow shaft, and then a protruding bulge back out again (a trick most likely played by transferring adjacent air rights) to its awkward and oddly un-New York crown; The skyscraper appears almost as a cutout from a children’s book illustrating the pieces of a Gothic cathedral, or skyscraper ornamentation from an earlier Century, hearkening back to Chicago.

Tribune Tower

(The winning design entry for the Chicago Tribune Tower. John Mead Howells. 1922)

A gnawing question circulates in the background: Where has skyscraper design gone in our second decade of the 21st Century? And, as evidence from the offense above, is anything translatable as a design concept, where grace and beauty are thrown out the door? If references from a prior era are used as design inspiration, then the inspiration should at least be applied with an attention to detail, such as the Tribune Tower, instead of plastered onto a clumsy form and marketed as luxury.

Then the gnawing feeling starts to sink in: When renderings like these pop up every once in a while, they make an egregious offense to the profession.

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